Privacy Policy

1. Data protection at a glance

General information
The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy, which is linked below.

Analytics tools and third-party tools
When you visit our website, your browsing behavior may be statistically analyzed. This is done primarily using cookies and so-called analytics programs. The analysis of your browsing behavior is generally anonymous; your browsing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

You can object to this analysis. We will inform you about your options for objecting in this privacy policy.

 

2. General information and mandatory disclosures

Privacy policy
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data are collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., when communicating via email) can have security vulnerabilities. Complete protection of data against access by third parties is not possible.

Revocation of your consent to data processing
Many data processing operations are only possible with your explicit consent. You can revoke your consent at any time. An informal notification by email to us is sufficient. The legality of data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority
In the event of a data protection breach, the data subject has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection matters is the State Data Protection Commissioner of the federal state in which our company is based. A list of data protection commissioners and their contact details can be found at the following link:
https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability
You have the right to receive the data that we process automatically based on your consent or in fulfillment of a contract, either for yourself or for a third party, in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if technically feasible.

SSL or TLS encryption
This site uses SSL/TLS encryption for security reasons and to protect the transmission of confidential information, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the lock symbol in your browser's address bar.

When SSL or TLS encryption is enabled, the data you send to us cannot be read by third parties.

Encrypted payment transactions on this website
If, after concluding a paid contract, you are obligated to provide us with your payment details (e.g., account number for direct debit), this data is required for payment processing.

Payments via common payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the browser's address bar changes from "http://" to "https://" and by the padlock symbol in your browser's address bar.

With encrypted communication, your payment details that you transmit to us cannot be read by third parties.

Information, blocking, deletion
Under applicable law, you have the right to request information, free of charge, about your stored personal data, its origin and recipients, and the purpose of data processing. You also have the right to rectification, blocking, or erasure of this data. For this purpose, and for any further questions regarding personal data, you can contact us at any time at the address provided in the legal notice.

Objection to advertising emails
The use of contact details published as part of the legal notice for sending unsolicited advertising and informational materials is hereby prohibited. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising, such as spam emails.

 

3. Data collection on our website
Cookies
These websites sometimes use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our website more user-friendly, effective, and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies." They are automatically deleted after your visit ends. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser on your next visit.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Cookies that are necessary for carrying out electronic communication or for providing certain functions you have requested (e.g., the shopping cart function) are stored on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in storing cookies to ensure the technically flawless and optimized provision of its services. Any other cookies (e.g., cookies for analyzing your browsing behavior) are addressed separately in this privacy policy.

Server log files
The website provider automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. This information includes:

Browser type and browser version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of server request
IP address
This data will not be combined with other data sources.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

Contact form
If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not share this data without your consent.

The processing of the data entered into the contact form is therefore based solely on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. An informal notification by email to us is sufficient. The lawfulness of the data processing operations carried out until the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – in particular, retention periods – remain unaffected.

 

4. Social Media
Share content via plugins (Facebook, Google+1, Twitter & Co.)
The content on our pages can be shared on social networks such as Facebook, Twitter, or Google+ in compliance with data protection regulations. This page uses the eRecht24 Safe Sharing Tool for this purpose. This tool only establishes direct contact between the networks and users when the user actively clicks on one of these buttons.

This tool does not automatically transmit user data to the operators of these platforms. If the user is logged into one of the social networks, an information window will appear when using the social buttons of Facebook, Google+1, Twitter, etc., allowing the user to confirm the text before sending it.

Our users can share the content of this page on social networks in a privacy-compliant manner, without the network operators creating complete browsing profiles.

Facebook plugins (Like & Share button)
Our website uses plugins from the social network Facebook, provided by Facebook Inc., 1 Hacker Way, Menlo Park, California 94025, USA. You can recognize the Facebook plugins by the Facebook logo or the "Like" button on our site. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/.

When you visit our website, the plugin establishes a direct connection between your browser and the Facebook server. Facebook then receives the information that you have visited our site with your IP address. If you click the Facebook "Like" button while logged into your Facebook account, you can link the content of our pages to your Facebook profile. This allows Facebook to associate your visit to our site with your user account. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Facebook. You can find further information in Facebook's privacy policy at: https://de-de.facebook.com/policy.php.

If you do not want Facebook to be able to associate your visit to our pages with your Facebook user account, please log out of your Facebook user account.

Twitter Plugin
Our website integrates features of the Twitter service. These features are offered by Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. By using Twitter and the "Retweet" function, the websites you visit are linked to your Twitter account and shared with other users. Data is also transmitted to Twitter in this process. Please note that as the provider of this website, we have no knowledge of the content of the transmitted data or its use by Twitter. Further information can be found in Twitter's privacy policy at: https://twitter.com/privacy.

You can change your privacy settings on Twitter in your account settings at https://twitter.com/account/settings.

Google+ Plugin
Our website uses features of Google+. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Collection and sharing of information: The Google+ button lets you publish information worldwide. Through the Google+ button, you and other users receive personalized content from Google and our partners. Google stores both the information that you gave a +1 to a piece of content and information about the page you were viewing when you clicked +1. Your +1s may be displayed as recommendations, along with your profile name and photo, in Google services such as search results or your Google profile, or in other places on websites and ads across the internet.

Google records information about your +1 activity to improve Google services for you and others. To use the Google +1 button, you need a globally visible, public Google profile that includes at least the name you chose for the profile. This name will be used across all Google services. In some cases, this name may also replace a different name you've used when sharing content through your Google account. Your Google profile identity may be visible to users who know your email address or have other identifying information about you.

Use of collected information: In addition to the uses described above, the information you provide will be used in accordance with Google's applicable privacy policy. Google may publish aggregated statistics about users' +1 activities or share them with users and partners, such as publishers, advertisers, or affiliated websites.

 

5. Analytics Tools and Advertising

Google Analytics
This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is generally transmitted to and stored on a Google server in the USA.

The storage of Google Analytics cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by adjusting your browser settings; however, please note that in this case you may not be able to fully utilize all the functions of this website. Furthermore, you can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. This will set an opt-out cookie that prevents the collection of your data on future visits to this website: Disable Google Analytics.

For more information on how Google Analytics handles user data, please see Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the "demographic characteristics" feature of Google Analytics. This allows reports to be generated that contain information about the age, gender, and interests of website visitors. This data comes from Google's interest-based advertising and from third-party visitor data. This data cannot be attributed to any specific individual. You can deactivate this feature at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section "Objection to data collection".

WordPress Stats
This website uses the WordPress Stats tool to statistically analyze visitor traffic. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110-4929, USA.

WordPress Stats uses cookies, which are stored on your computer and allow for analysis of website usage. The information generated by the cookies about your use of our website is stored on servers in the USA. Your IP address is anonymized after processing and before storage.

“WordPress Stats” cookies remain on your device until you delete them.

The storage of “WordPress Stats” cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the anonymized analysis of user behavior in order to optimize both its website and its advertising.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of our website.

You can object to the collection and use of your data for the future by clicking on this link to set an opt-out cookie in your browser: https://www.quantcast.com/opt-out/.

If you delete the cookies on your computer, you will need to set the opt-out cookie again.

Google AdSense
This website uses Google AdSense, a service for integrating advertisements from Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called “cookies,” text files that are stored on your computer and enable analysis of website usage. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons allow information such as visitor traffic on these pages to be evaluated.

The information generated by cookies and web beacons about your use of this website (including your IP address) and the delivery of advertising formats is transmitted to and stored on a Google server in the USA. This information may be shared by Google with its partners. However, Google will not associate your IP address with any other data held by Google.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to fully utilize all the functions of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes described above.

Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online advertising program of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

We use conversion tracking as part of Google AdWords. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that your web browser stores on your computer. These cookies expire after 30 days and are not used to personally identify users. If you visit certain pages of this website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page.

Each Google AdWords customer receives a different cookie. These cookies cannot be tracked across the websites of different AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted in to conversion tracking. Customers see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can personally identify users. If you do not wish to participate in tracking, you can easily disable the Google conversion tracking cookie in your browser's user settings. You will then not be included in the conversion tracking statistics.

The storage of “conversion cookies” is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, please see Google's privacy policy: https://www.google.de/policies/privacy/.

You can configure your browser to notify you when cookies are set and to allow cookies only in individual cases, to accept cookies in certain cases or to generally reject them, and to automatically delete cookies when you close your browser. Disabling cookies may limit the functionality of this website.

Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

reCAPTCHA is used to verify whether data entry on our websites (e.g., in a contact form) is done by a human or an automated program. To do this, reCAPTCHA analyzes the website visitor's behavior based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various pieces of information (e.g., IP address, the website visitor's time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analysis runs entirely in the background. Website visitors are not notified that an analysis is taking place.

Data processing is carried out on the basis of Article 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web services from abusive automated data scraping and spam.

Further information about Google reCAPTCHA and Google's privacy policy can be found at the following links: https://www.google.com/intl/de/policies/privacy/ and https://www.google.com/recaptcha/intro/android.html.

Facebook Pixel
Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) for conversion tracking.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook ads to be evaluated for statistical and market research purposes and future advertising campaigns to be optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, so a connection to the respective user profile is possible, and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Policy. This allows Facebook to display advertisements on Facebook pages as well as on websites outside of Facebook. We, as the website operators, have no influence over this use of data.

You can find further information on protecting your privacy in Facebook's data policy: https://www.facebook.com/about/privacy/.

You can also deactivate the "Custom Audiences" remarketing feature in the ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook account, you can deactivate Facebook's interest-based advertising on the website of the European Interactive Digital Advertising Alliance: https://www.youronlinechoices.com/de/praferenzmanagement/.

 

6. Plugins and Tools
YouTube
Our website uses plugins from the Google-operated site YouTube. The operator of the site is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages that includes a YouTube plugin, a connection is established to YouTube's servers. This informs the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you are allowing YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of presenting our online content in an appealing way. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

Further information on how user data is handled can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

Vimeo
Our website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages that includes a Vimeo plugin, a connection is established with Vimeo's servers. This informs the Vimeo server which of our pages you have visited. Vimeo also receives your IP address. This applies even if you are not logged into Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to Vimeo's servers in the USA.

If you are logged into your Vimeo account, you are allowing Vimeo to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your Vimeo account.

Further information on how Vimeo handles user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.

Google Web Fonts
This website uses web fonts provided by Google for consistent font display. When you visit a page, your browser loads the necessary web fonts into its browser cache to display text and fonts correctly.

For this purpose, the browser you are using must connect to Google's servers. This allows Google to know that our website was accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and appealing presentation of our online content. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font from your computer will be used.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://www.google.com/policies/privacy/.

Google Maps
This website uses the Google Maps service via an API. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to and stored on a Google server in the USA. The provider of this website has no influence on this data transfer.

The use of Google Maps is in our legitimate interest in presenting our online services in an appealing manner and ensuring that the locations we specify on the website are easy to find. This constitutes a legitimate interest within the meaning of Article 6(1)(f) GDPR.

More information on how user data is handled can be found in Google's privacy policy: https://www.google.de/intl/de/policies/privacy/.